Nintendo of America’s North American division, Nintendo of America, has a net worth of $40 million, and Reggie Fils-Aime is the company’s President and Chief Operating Officer.
Fils-Aime’s parents, who were Haitian immigrants, relocated to the United States due to the opposing political beliefs of his grandparents, resulting in the birth of Reggie.
After graduating from Brentwood High School, he was admitted to Cornell University in 1979.
During his time at Cornell, he was a part of Phi Sigma Kappa.
In 1983, he completed his studies in applied economics and graduated.
Following his graduation, he was offered a job at Procter & Gamble.
Afterward, he was appointed as the Senior Director of National Marketing at Pizza Hut, where he launched the Bigfoot Pizza and The Big New Yorker.
Afterwards, he was appointed as the Senior Vice President of Panda Management Co., the world’s leading Chinese food service company. He then joined VH1 as Senior Vice President.
In December 2003, he was appointed as the Executive Vice President of Sales and Marketing at Nintendo.
He succeeded Tatsumi Kimishima as the President and Chief Operating Officer of Nintendo of America on May 25, 2006.
He was transferred to his new position as Chairman of the Board and chief executive officer.
He made a name for himself at the 2004 Electronic Entertainment Expo, where he introduced himself with the quote above.
The “Regginator” is a well-known nickname for him among fans, and he is recognized for initiating a new era for Nintendo’s public image, which was dubbed the “Reggielution” by both fans and journalists.
At Cornell University’s department of Applied Economics and Management, marketing professor Ed McLaughlin encouraged him to give a guest lecture on Nintendo’s marketing strategy for a diverse group of gamers on November 5, 2007.
The birth of Reggie Fils-Aime took place on March 26, 1961.
